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Safe Bank

Published: 2018-12-21

The Structure of the Retail Banking Services Market and Client’s Profile as Determinants of the Cooperative Banks Strategy in Poland

Marcin Idzik
Section: Problems and Opinions
https://doi.org/10.26354/bb.5.3.72.2018

Abstract

The objective of this paper is to evaluate the competitive position of the cooperative banks as well as their ability to create the growth trends and effectively acquire new customers on the retail banking market in Poland. The analysis included the market shares, customer potential and sales effectiveness in bank branches. The cooperative banks do not fully use their advantages in building their competitive advantage what is mainly based on the niche areas where the cooperative banks operate and the service costs as well as the circumstances of operating on the local market. A loyalty of the traditional customers contributes to their high market shares, but these banks are not preferred by the prospective customers. Market conditions are unfavorable from the perspective of cooperative banks and their future market position.

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Citation rules

Idzik, M. (2018). The Structure of the Retail Banking Services Market and Client’s Profile as Determinants of the Cooperative Banks Strategy in Poland. Safe Bank, 72(3), 102–120. https://doi.org/10.26354/bb.5.3.72.2018

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Vol. 72 No. 3 (2018)
Published: 2018-12-21


ISSN: 1429-2939
eISSN: 2544-7068
Ikona DOI 10.26354

Publisher
Bankowy Fundusz Gwarancyjny

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