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Customer and culture risks versus digital banking development
https://doi.org/10.26354/bb.7.3.68.2017
Abstract
The high dynamics of changes in technologies and business models of modern banking are driving to the question whether the position of a digital customer will not become the weakest or the most neglected area in bank operations, and one of key problems for regulators and supervisors. The subject of consideration is dedicated to identification of threats for a digital customer. The article concerns three areas, usually analyzed autonomously: protection of the client, risk culture and transformation from traditional banking model to a digital one. The aim of the analysis is to compare the client’s risk in the current banking model with the risks associated with the transformation of bank operations, mainly due to technological and cultural reasons. The appearance of diametric differences in the essence and the approach to digital client risk in relation to the prevailing mechanisms and concepts of banking risk management will have consequences for all market participants. Technological circumstances on force a new classification of the client’s risk, which should take into account cultural factors. The importance of cultural aspects increases and they belong to the main determinants of functioning and development of banks. Risk categorization is a key step in a risk management system, which determines, for example, its measurement, mitigation, monitoring and reporting. The discussed issues are presented in the context of the Polish banking market. It is not only characterized by stability, security but also high innovativeness. The contemporary paradox is revealed in the fact that the essence of banking activity is based on the proper risk management (reason for numerous regulations and controls), but in practice the banks take into account important, cultural factors to a minimal extent.
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digital banking , culture , innovationsDownload files
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Vol. 68 No. 3 (2017)
Published: 2017-12-15
10.26354
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.