Published : 2023-11-21

Informations from social media in assisting the process of creditwortiness institutions

Iwa Kuchciak



Abstract

The purpose of the article is to point out the possibilities of using information derived from various social media in assessment procedures of creditworthiness. The assumption formulated in the article claims that social media credit scoring should be applied when evaluating credit reliability and credibility. The considerations included in the consecutive parts of the article were aimed at accomplishing the set purpose and proving the truthfulness of the assumption. They show the scale of use of social media by the population and analyze the data obtained from social media which can be used to support the credit process and in that way they eventually indicate the benefits and certain risks connected with the application of social scoring by banks.

Keywords:

social media scoring, social media, creditworthiness assessment



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Kuchciak, I. (2023). Informations from social media in assisting the process of creditwortiness institutions. Safe Bank, 58(1), 118–140. Retrieved from https://ojs.bfg.pl/index.php/bb/article/view/349

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