Reputacja sektora bankowego w Polsce – wnioski z badania w 2019 roku

Marcin; Jacek  Gieorgica

doi:10.26354/bb.4.3.76.2019

Published: 2019-10-01

Vol. 76 No. 3 (2019)

Reputation of the banking sector in Poland – conclusions from the 2019 survey

Marcin

, Jacek Gieorgica

Section: Problems and Opinions

https://doi.org/10.26354/bb.4.3.76.2019

Abstract

The aim of the paper is to discuss the main results of the „Banking Reputation” study. It analyzed whether the stability of the banking system is the result of its good reputation or, conversely, whether the banking sector has a good reputation due to its stability and operating rules. Empirical research was carried out on a nationwide representative sample of N = 1000 inhabitants of Poland. Interviews were conducted using the CAPI method in March 2019. Banks in Poland have a good reputation. Good reputation factors definitely dominate over bad reputation factors. Banks have improved the quality of customer relationships, and satisfaction with bank services has increased. The most important factor in banks’ reputation is the correct response by banks and financial safety net in Poland to normative expectations formulated by consumers towards banks.

Keywords:

banks , reputation , trust

JEL Codes

G41, M31, M52, E71, G10

Download files

PDF (Język Polski)

Citation rules

Marcin, & Gieorgica, J. . (2019). Reputation of the banking sector in Poland – conclusions from the 2019 survey. Safe Bank, 76(3), 75–93. https://doi.org/10.26354/bb.4.3.76.2019

Cited by / Share

Licence

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Most read articles by the same author(s)

Paweł Węgrzyn, Marcin Glicz, Agnieszka Butor-Keler, Price volatility and regulatory risk of selected cryptocurrencies as a challenge for financial markets , Safe Bank: Vol. 99 No. 2 (2025)
Marcin Idzik, Jacek Gieorgica, Reputation of the Banking Sector in 2020: Key Results and Conclusions , Safe Bank: Vol. 80 No. 3 (2020)
Marcin Idzik, Jacek Gieorgica, Reputation determinants of the banking sector in Poland , Safe Bank: Vol. 77 No. 4 (2019)
Halina Polijaniuk, Marcin Tadeusiak, Anna Pszkit, Anna Herer, Basic macroeconomic indicators and organizational-legal changes in the banking system in first quarter of 2003 , Safe Bank: Vol. 20 No. 1 (2003): Bezpieczny Bank
Halina Polijaniuk, Marcin Tadeusiak, Anna Pszkit, Anna Herer, Basic macroeconomic indicators and organizational-legal changes in the banking system in 2002 , Safe Bank: Vol. 20 No. 1 (2003): Bezpieczny Bank

References

Adamus-Matuszyńska A. (2012), Reputacja nieuchwytna wartość firmy, www.proto.pl.
Google Scholar

Blajer-Gołębiewska, A., Kos, M. (2016), Investors are More Sensitive to Information About Financial Rather than Ethical Reputation of a Company: Evidence from an Experimental Study. Economics and Sociology, 9 (1)
Google Scholar

Bojańczyk M. (2012), Niestabilna gospodarka, upadek zaufania i co dalej? Oficyna Wydawnicza Szkoły Głównej Handlowej, Warszawa
Google Scholar

Bojańczyk M. (2013), Niestabilna gospodarka, upadek zaufania i co dalej? Oficyna Wydawnicza Szkoły Głównej Handlowej, Warszawa
Google Scholar

Brady A., Honey G. (2007), Corporate Reputation: perspectives of measuring and managing a principal risk, The Chartered Institute of Management Accountants, London
Google Scholar

Brammer, S., Brooks, C., Pavelin, S. (2006), Corporate Reputation and Stock Returns: Are Good Firms Good for Investors? ICMA Center Discussion Papers in Finance
Google Scholar

Breit M., Kreit S. (2011), Concerns about risks confronting boards, Fourth Annual Board of Directors Survey,
Google Scholar

Danielak W. (2012), Kształtowanie kapitału relacyjnego w małym i średnim przedsiębiorstwie, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław
Google Scholar

Dąbrowski T. (2010), Reputacja przedsiębiorstwa. Tworzenie kapitału zaufania, Oficyna Wolters Kluwer, Kraków
Google Scholar

Eccles R., Newquist S., Schatz R. (2007), Reputation and its risks, Harvard Business Review
Google Scholar

Exploring strategic risk (2013), Deloitte, London
Google Scholar

Fernández-Gámez, M.A., Gil-Corral, A.M., Galán-Valdivieso, F. (2016), Corporate Reputation and Market Value: Evidence with Generalized Regression Neural Networks. Expert Systems With Applications, 46
Google Scholar

Fombrun Ch. i in. (2000), The reputation quotient: A multi-stakeholder measure of corporate reputation, Journal of Brand Management, vol. 7, no. 4
Google Scholar

Larkin J. (2003), Strategic Reputation Risk Management, Palgrave Macmillan, London
Google Scholar

Majchrzak K. (2009), Zarządzanie reputacją korporacyjna we współczesnej gospodarce, w: Public relations – aktualne zagadnienia sztuki komunikowania w teorii i praktyce, red. R. Maćkowska, H. Przybylski, Wydawnictwo Akademii Ekonomicznej w Katowicach, Katowice
Google Scholar

Marcellis-Warin de N., Teodoresco S. (2012), Corporate Reputation – is your most strategic asset at risk?, CIRANO, Burgundy Report
Google Scholar

Marcinkowska M. (2013), Kapitał relacyjny banku, t. 1-3, Wydawnictwo Uniwersytetu Łódzkiego, Łódź
Google Scholar

Paszko P. (2010), Czynniki tworzenia kapitału relacji, w: Prywatyzacja i efektywne finansowanie przedsiębiorstw, Duraj J. (red.), Wydawnictwo Uniwersytetu Łódzkiego, Łódź
Google Scholar

Rayner J. (2003), Managing reputational risk, Wiley & Sons, Chichester
Google Scholar

Reputacja Polskiego sektora bankowego 2019. Związek Banków Polskich, Warszawa, 2019
Google Scholar

Rose, C., Thomsen, S. (2004), The Impact of Corporate Reputation on Performance. European Management Journal, 22 (2)
Google Scholar

Rydzak W. (2011), Reputacja a działania informacyjne organizacji w sytuacjach kryzysowych i determinanty ich wyboru, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań
Google Scholar

Schwaiger M. (2004), Components and Parameters of Corporate Reputation – an Empirical Study. Schmalenbach Business Review 56
Google Scholar

Sims R. (2009), Toward a better understanding of organizational efforts to rebuild reputation following an ethical scandal, Journal of Business Ethics
Google Scholar

Smith, K.T., Smith, M., Wang, K. (2010), Does Corporate Reputation Translate into Higher Market Value? Journal of Strategic Management, 18 (3)
Google Scholar

Sztompka P. (2007), Fundament społeczeństwa, Wydawnictwo Znak, Kraków
Google Scholar

Wójcik K. (2009), Public relations. Wiarygodny dialog z otoczeniem, Wydawnictwo Placet, Warszawa
Google Scholar

Vol. 76 No. 3 (2019)
Published: 2019-10-01

ISSN: 1429-2939

eISSN: 2544-7068

10.26354

Publisher

Bankowy Fundusz Gwarancyjny

Licence CC