Reputacja sektora bankowego w Polsce – wnioski z badania w 2019 roku

Marcin; Jacek  Gieorgica

doi:10.26354/bb.4.3.76.2019

Published : 2019-10-01

Vol. 76 No. 3 (2019)

Reputation of the banking sector in Poland – conclusions from the 2019 survey

Marcin

https://orcid.org/0000-0002-7632-2941

Jacek Gieorgica

https://orcid.org/0000-0002-9196-5195

DOI: https://doi.org/10.26354/bb.4.3.76.2019

Abstract

The aim of the paper is to discuss the main results of the „Banking Reputation” study. It analyzed whether the stability of the banking system is the result of its good reputation or, conversely, whether the banking sector has a good reputation due to its stability and operating rules. Empirical research was carried out on a nationwide representative sample of N = 1000 inhabitants of Poland. Interviews were conducted using the CAPI method in March 2019. Banks in Poland have a good reputation. Good reputation factors definitely dominate over bad reputation factors. Banks have improved the quality of customer relationships, and satisfaction with bank services has increased. The most important factor in banks’ reputation is the correct response by banks and financial safety net in Poland to normative expectations formulated by consumers towards banks.

Keywords:

banks, reputation, trust

JEL Codes

G41, M31, M52, E71, G10

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Marcin, & Gieorgica, J. . (2019). Reputation of the banking sector in Poland – conclusions from the 2019 survey. Safe Bank, 76(3), 75–93. https://doi.org/10.26354/bb.4.3.76.2019

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Reputation of the banking sector in Poland – conclusions from the 2019 survey

Marcin

Jacek Gieorgica

Abstract

Keywords:

JEL Codes

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