Data publikacji : 2023-11-21

Informacje z mediów społecznościowych we wspomaganiu oceny zdolności kredytowej

Iwa Kuchciak



Abstrakt

The purpose of the article is to point out the possibilities of using information derived from various social media in assessment procedures of creditworthiness. The assumption formulated in the article claims that social media credit scoring should be applied when evaluating credit reliability and credibility. The considerations included in the consecutive parts of the article were aimed at accomplishing the set purpose and proving the truthfulness of the assumption. They show the scale of use of social media by the population and analyze the data obtained from social media which can be used to support the credit process and in that way they eventually indicate the benefits and certain risks connected with the application of social scoring by banks.

Słowa kluczowe:

social media scoring, media społecznościowe, ocena zdolności kredytowej



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Zasady cytowania

Kuchciak, I. (2023). Informacje z mediów społecznościowych we wspomaganiu oceny zdolności kredytowej . Bezpieczny Bank, 58(1), 118–140. Pobrano z https://ojs.bfg.pl/index.php/bb/article/view/349

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Redakcja czasopisma
ul. ks. Ignacego Jana Skorupki 4
00-546 Warszawa
email: redakcja@bfg.pl

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